The target audience for Sunday Brunch parties was not going to read Newspapers and watch TV commercials, they were going to hang out on Instagram, Facebook, and Snapchat. That’s where we stepped in. First we needed content to provide the audience so that they could see what they were missing. Our in house Media Production team captured footage of the event. While at the event our Social division provided Snapchat Geofilters to entertain the guests. Once the footage was captured, we then started a campaign to not only gather attention, but also collect an audience of those interested, so that they become repeat customers, and also grab the attention of those who never visited the restaurant as well.