Why Will Smith and Instagram are a match made in heaven
The Fresh Prince is still the Fresh Prince! Even though Will Smith hasn’t been in the spotlight recently (up until his social media explosion), he has found a new channel to distribute his talents to the world and has been doing it with such consistent perfection that his Instagram account has exploded in a short 2 months.
Will did not utilize Social Media up until December 2017, as he did not believe in it. But as any smart business man understands, to stay relevant in todays game you need to grab your consumers attention – and more importantly put yourself on a platform in which your consumers pay the most attention too.
Posting content frequently isn’t what led to Will’s social explosion. His talent obviously plays a big role, but his understanding to put out valuable quality content, with just the right amount of post production, a YouTube vlog, all mixed in with his gift to inspire and make people laugh, is what propelled the extraordinary growth.
What makes this so special is how humbly Will has taken to his Instagram, Facebook , and YouTube accounts. His obvious grind to produce that quality content like he was a newcomer on the block trying to get himself out there.
When Radio was the biggest platform in which humans received content, businesses made sure to put their brands there……during the transition from Radio to TV, businesses eventually adusted and followed suit. Today, we are under the biggest transition since Radio to TV, which is the transition from the TV to that little device we all can not detach ourselves from for more than 15 minutes.
Society has changed and we must evolve. Brands, artists, and providers need to make sure they are on these platforms, and using them the right way to make sure their content is seen. If not, they will get left behind during this great transition.
Will understood, adjusted, and totally rebranded himself on a new playground. Take note.