It’s true, you need a human element for sales and there’s no arguing that. What most people don’t understand though is that having a chatbot do most of the heavy lifting is similar to putting that information into a video or advertisement anyway. The key difference, is that Chatbots are interactive. Now your users feel like they are talking to someone or something that can give them answers.
What do I mean, isn’t that what the Ad is for?
Recently I was experimenting with Chatbots and I was inspired by a demo to incorporate FAQ’s and case studies into our “salesman” chatbot. Within 24 hours our interactions tripled, since now you are harvesting interests and actually gaining analytics as to where exactly did my leads drop off?
- Do they understand my product?
- Are they 99% of the way there and they just need a little bit of persuasion?
- Are they looking for a different product than what’s offered?
These questions being answered allows you to better understand not only what your educational elements of your product could improve upon, but apply the same principals to your sales team as well. Plus those questions being answered can actually be the decision maker for a lead! Giving your leads dead straight answers from the beginning allows your team to focus on more important issues, and strengthens your odds of a conversion. What we did as well was we added a section for “Don’t see your question?”, allowing us to evolve our FAQ over time and getting leads answers as quickly as possible.
So to summarize, you created a solution that
- Speaks to your leads
- Collects information
- Answers questions regarding your product(s)
- Proactively is trained with new information
- Can answer with personalized and clever responses
That sounds like a salesman to me!
Want to see a demo?