Case Study
Increasing Pizza sales with Digital Branding
In this day and age, there are too many channels of communication to only stick with one. We detail how Saverio’s Authentic Pizza took advantage of SMS Marketing and Alexa Voice to extend their reach alongside Video Storytelling to reach beyond the corner of Broadway and Pine.
Saverio’s Authentic Pizza created a different weekly special each week that they wanted to communicate to their customers with as much reach as possible. With technology running through our veins, we knew we had solution right in front of us to utilize for this.
We came up with a digital strategy that would encompass the end consumer inside of a world where they can get information no matter the platform. This allowed the Saverio’s brand to see sustainable growth month over month. Click on each service to see a breakdown of
Brand Strategy
First and foremost, we needed to strategize for the future. Saverio’s needed a brand established for these new channels using the mediums associated. One such medium was audio.
Facebook and Instagram Marketing
Facebook and Instagram were essential channels for Saverio’s as they had an established audience in order to create an audience for their new and upcoming channels.
Graphic Design
As their channels increased, so did their content. We needed to create content specific for each channel in order to get the best possible outcome.
Voice
An Alexa Flash Briefing was as essential part of the Saverio’s Weekly Special experience. Each week a customer could ask Alexa for their Flash Briefing and Alexa would play a mastered audio clip with Saverio’s branded audio jingle as well as the weekly special.
SMS Marketing
A key player in Saverio’s marketing strategy, SMS marketing allowed open rates that wouldn’t happen with email. 90% of their audience read the weekly special.
The execution of this digital strategy required multiple mediums to be created across the digital spectrum. Every step of the way Saverios’s was one step closer to the consumer.
Weekly Special Alexa Skill
A weekly branded audio announcement was sent to customers who have an Amazon Echo
Brand Strategy
We created an audio brand for Saverio's that was unmatched on Long Island to distinguish them from the competition.
Video Marketing
By creating mouth watering videos of the special being made, this amplified the desire of the end consumer to get their hands on these.
Weekly Special Alexa Skill
A weekly branded audio announcement was sent to customers who have an Amazon Echo
Brand Strategy
We created an audio brand for Saverio's that was unmatched on Long Island to distinguish them from the competition.
Video Marketing
By creating mouth watering videos of the special being made, this amplified the desire of the end consumer to get their hands on these.
The channels that were created set a solid foundation for the inevitable, an increase in sales using the new distribution channels at hand.
1
%
INCREASE
In the amount of pies made within a week