Increase in Catered Events
Increase in Sales
Return on Ad Spend
Increase Incoming Catered Events
Use Video and Paid Media to target conversions
When it came to creating content for this campaign, the best content already existed, it just needed to be distributed to the right audience and with the right copy. Events like this have tons of pictures and videos associated, the difference is what’s the story behind the media, thats what makes content like this successful.
Interest targeting was short and sweet, we wanted to target the right age range as well as interest targeting that would fit this target demographic. As the weeks went on, the audience got thinner and thinner until we had the exact set that responded to the ad positively. From there, all the chips went in and cost of acquisition decreased with the new, well defined audience.
What’s a good campaign without the numbers to back up its success? We were able to trace the source of the traffic and pinpoint which channels were delivering better than others. On average there was a $2 difference between Google Ads and Social Ads, so the choice was obvious. This decreased the cost per lead, saving the client money that can be used elsewhere.
They practically got Paid to Market
Turned $100 into $2000
Average return per lead
75% Converted Same Day
Delay between Impression and Conversion