01. The Scenario
What was needed
Saverio’s was built on the concept of eating authentically. They took the ingredients straight from Naples and crafted their home made pizzas with them, and that’s the message that they wanted to spread awareness to. That’s what their brand was all about.
02. The Execution
What we did
The purpose of this campaign was to spread awareness to the benefits of Eating Authentic, and how the Saverio’s Pizza story originated. What better way than with Video and Social Marketing.
We shot and post produced a mini series about what Saverio’s thought Eating Authentic meant to them and the benefits to their customers. We then hosted this series on YouTube and Facebook with over 100,000 views.
Using Facebook’s detailed interest targeting, we were able to not only target existing customers, but new customers that had no idea what the Saverio’s brand was all about.
03. The Results
What this actually did for them
This campaign kickstarted their Brand Awareness across Long Island, increasing their patron count and retention with their existing customer base. This allowed them to lay a solid foundation for all future marketing campaigns as well as increased their reputation as an industry leader in the restaurant industry.