Showcasing Latin Night to increase patrons
TV commercials are overrated. K. Pacho used Social Media to spread awareness on platforms like Instagram and Facebook, where people spend the majority of their time.
K. Pacho has a great concept, Latin Night dance nights that take place every Thursday inside of their Mexican Restaurant. They had the music, the fun, the experience, but didn’t have the media or marketing to entice even more patrons to enjoy the fun.
We developed a digital strategy that combined Video Production with Digital Marketing.
First, we captured the night on camera. Not only did we capture the band and dancing, but we also captured customers testimonials about the night.
Media Production played a huge role in the success of this campaign. Without the experience captured on film, customers would have had to rely on text and still images to read about the experience.
The precise interest targeting paid off, as 90% of the audience that the ad was shown to actually watched the video. That’s the equivalent of 90% of America watching the same TV show because they were all interested in it.
The percentage of customers that watched a percentage of the video in the ad presented to them.