Case Study
Showcasing Latin Night to increase patrons
TV commercials are overrated. K. Pacho used Social Media to spread awareness on platforms like Instagram and Facebook, where people spend the majority of their time.
K. Pacho has a great concept, Latin Night dance nights that take place every Thursday inside of their Mexican Restaurant. They had the music, the fun, the experience, but didn’t have the media or marketing to entice even more patrons to enjoy the fun.
Video Production
First, we captured the night on camera. Not only did we capture the band and dancing, but we also captured customers testimonials about the night.
Facebook and Instagram Marketing
We used the captured video alongside interest targeting to get this content in the eyes of the right audience and attract them to engage.
Voice
We created an Alexa Skill that gave customers the upcoming events, this allowed them to have the latest schedule of events at their convenience.
Media Production played a huge role in the success of this campaign. Without the experience captured on film, customers would have had to rely on text and still images to read about the experience.
Video Production
We captured Latin Night in order to showcase the experience on Social Media as well as their website.
Facebook/IG Ads
With Facebook marketing, K. Pacho's ads aren't shown to those not interested in a night like Latin Night, which ensures their budget was well spent.
Video Production
We captured Latin Night in order to showcase the experience on Social Media as well as their website.
Facebook/IG Ads
With Facebook marketing, K. Pacho's ads aren't shown to those not interested in a night like Latin Night, which ensures their budget was well spent.
The precise interest targeting paid off, as 90% of the audience that the ad was shown to actually watched the video. That’s the equivalent of 90% of America watching the same TV show because they were all interested in it.
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ENGAGEMENT
The percentage of customers that watched a percentage of the video in the ad presented to them.