Audit
What list you have, what state it is in, and what is already automated.
What lands
- The list, and how it is grown honestly
Put your customer list to work
Email Marketing
Automations that convert
Email people actually open
Email is the one channel where the audience is yours, not rented from a platform that can change its mind. We plan what goes out and when, write it, design it, and shoot the photos that go in it, so every email looks like the business it came from.
A welcome, written once
Someone just gave you their address. What they hear in the next two weeks decides whether they keep reading. We write that welcome once, and it goes to every new subscriber on its own.
Starts when they join
On the site, at checkout or in the shop.
The first two weeks, planned
Who you are, how you work, and where to start.
Runs by itself
Written and built once, sent automatically after that.
The weekly email
The regular send, planned against what’s happening: a new season, a new product, a holiday. We write it, design it and fill it with photos we shot, so it doesn’t look like a template.
Planned ahead
On a calendar, not written the morning it goes out.
Written and designed here
The words, the layout and the template.
Photos we shot
Your products and your place, not stock.
Sent by what they do
Some emails are better sent by the customer than the calendar. A cart left behind, a first order, a birthday, a regular who’s gone quiet. Each one is written once and goes out on its own when it happens.
Carts left behind
A reminder with the product they picked.
After they buy
A follow-up on how to get the most from it.
Birthdays and quiet spells
A note on their day, and one when they haven’t been back.
A reason to sign up
“Join our newsletter” isn’t a reason. We give people one worth an email address, and put the sign-up where they already are.
On your site
Where visitors will see it, saying what they’ll get.
In store and at events
At the register, at a tasting, at a pop-up.
Honest about it
How often you’ll write, and how to stop.
Your list, in your account
The list is yours and lives in your own account. We sort it by what people buy, so the espresso crowd hears about espresso, and we set up the technical side that helps your email reach the inbox.
Yours to keep
In your platform account, under your name.
Sorted by what they buy
And by who hasn’t ordered in a while.
Set up to be delivered
Your domain verified, and the list kept clean.
How email runs
Plan
The sequences and the calendar, written down before anything is built.
What lands
- Automations built
- Templates designed
Build
Templates, automations, and capture points set up in your platform, under your account.
What lands
- Campaigns sent on a schedule
Send and review
Sent on schedule, with what happened feeding the next round.
What lands
- A written read of the month
Let’s write the first sequence.
Start with the welcome. It is the one every subscriber reads.
Questions we get
Anything else? Call 631-551-6880.
How much does email marketing cost?
Most small businesses invest $1,500–$5,000 per month for ongoing work. Individual projects are quoted per engagement, and every engagement starts with a free consultation.
Do you write the emails or just set up the system?
Both. We plan the sequence, write it, and build the imagery and video that goes in it, using the same team that produces your other content, so the email matches everything else.
Do we own our list?
Yes. The list is yours and lives in your platform account. Email is the one channel where the audience is not rented from someone else, which is why it is worth building.
Let’s build the list you own.
Every engagement starts with a free consultation. No obligation.
150 Motor Parkway · Hauppauge, NY 11787 · Since 2017