Plan
What the business needs to happen, and whether paid search can plausibly do it. Sometimes the answer is no.
What lands
- A written plan
- Whether paid search can plausibly do the job
Ads for people already searching
Google Ads
Capture demand on search
The ad, the page and the tracking
We build and run your Google Ads: search, Performance Max and Shopping. We write the plan before the spend, make the ads and the pages they point to ourselves, and track the calls and forms that come in. Your ad budget goes straight to Google. Our management is quoted separately.
Search ads built on real searches
Your campaigns are built around the words people actually type to find a business like yours. Just as important are the words we block, so your ads stay off searches that were never going to be customers.
The terms people use
Grouped by what the person is looking for, with an ad written for each group.
Negative keywords
Searches for jobs, recipes and freebies kept out.
Kept current
New negatives added as real searches come in.
The page the click lands on
The ad is only half the job. The page it sends people to is built by the same team, so it says what the ad said and makes the next step easy: call, or send a request.
It matches the ad
Someone who searched for a private dining room lands on private dining.
One clear next step
A call button and a short form, right at the top.
Our photos, not stock
Shot at your business by our own crew.
Ads made from your real photos and video
Performance Max shows your ads across Google, from YouTube to Gmail to search. We give it photos and video we shot at your business, instead of letting it build ads from whatever it scrapes off your site.
Shot in-house
The imagery and video in your ads come from our own crew.
Not stock
Nothing every competitor can license too.
One campaign, many places
The same set of photos and video runs on YouTube, Gmail and search.
Calls and forms, counted
Before anything goes live, we set up tracking for the things that matter to you: phone calls, form requests and orders. That way the report talks about what came in, not just who clicked.
Calls
From the ad itself and from your website.
Forms
Every request sent from the landing page.
Purchases
Online orders, tracked through checkout.
Shopping ads that show the product
For stores that sell online, Shopping ads show the product itself: the photo, the name and the price. We set up your product feed so every listing shows the right picture, price and stock.
The product feed, set up
Names, photos, prices and stock sent to Google from your store.
Listings that show correctly
Every product carries the details Google asks for.
Product photos we shot
Made in our studio, not pulled from a supplier.
How the work runs
Build
Campaigns, creative, landing pages, and tracking assembled before anything goes live.
What lands
- Campaigns built
- Landing pages
- Conversion tracking
Run
Managed actively, with terms, budgets, and creative adjusted rather than set and forgotten.
What lands
- Terms, budgets and creative adjusted
Report
What we did, what happened, what is next. No dashboard standing in for an explanation.
What lands
- A written read of the month
Let’s see whether paid search fits.
Sometimes the answer is no, and we would rather say so before you spend.
Questions we get
Anything else? Call 631-551-6880.
How much does it cost to run Google Ads with an agency?
Most small businesses invest $1,500–$5,000 per month for ongoing work. Individual projects are quoted per engagement, and every engagement starts with a free consultation. Advertising spend is separate from that and goes directly to the platform.
Do you write and produce the ad creative too?
Yes. Copy, imagery, and video for the ads are made by the same in-house team that manages the account, so the creative and the targeting are planned together rather than handed between vendors.
Will you run ads before there is a plan?
No. We write the plan first (what the business needs to happen, which channels can plausibly do it, and what the month costs) and then produce and run it. Paid media is the last thing switched on, not the first.
Where are you based?
We are based in Hauppauge, NY and work on location across Nassau and Suffolk County. Studio work happens at our own space; everything else we come to you.
Let’s write the plan before the spend.
Every engagement starts with a free consultation. No obligation.
150 Motor Parkway · Hauppauge, NY 11787 · Since 2017