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Happy Days Dispensary: A Happy Grand Opening

Cannabis · 2023

A Happy Grand Opening

Happy Days Dispensary became the second Licensed Adult Use Cannabis Dispensary on Long Island and they wanted to open with a bang to put a footprint in New York. Cannabis marketing comes with its own challenges but we were up for it and delivered a stunning new website alongside a promo video to complement the header.

What did they need?

Happy Days opened as the second licensed adult use cannabis dispensary on Long Island and wanted the opening to register beyond its own block. Cannabis carries advertising restrictions that close off most of the paid channels a launch would normally lean on, so the work had to carry itself through media the business owns.

What did you do?

We designed and built the site, and shot a promo film that runs as its header. The film leads with the room and the people in it rather than the product, which is what keeps it usable on platforms that will not accept cannabis creative.

Paid advertising ran where the category allows it.

  1. Create a New Website

    Happy Days had a website, but it just wasn't cutting it. They needed something built for customization, integrate with their eCommerce shop, and catapult their rankings on Google and the up and coming chat platforms such as ChatGPT, Gemini, and Claude.

  2. Shoot the Grand Opening

    Anyone who's been to the website has seen the catchy header video, RJ Media shot that specifically to grab attention.

Show me the result

Video Production

Web Design

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