Restaurants · 2022

Rosé and Reggae

Rosé and Reggae is a mix of Reggae music and Rosé wine, which is a signature night at The Refuge of Melville. On a warm summer night with the moon shining bright, we filmed the beautiful and relaxing experience to showcase to customers and potential customers. Videos like this were used on Social Media as well as showcased on the website.

What did they need?

The Refuge needed to capture the event and showcase it to potential customers across Long Island so that they can bring in more clientele.

Location: Melville, NY

Work performed

What did you do?

We wanted to not only capture the event, we also wanted to tell a story and ensure it would be something that resonated with both existing customers that have not yet attended the event, as well as those who had no idea about The Refuge.

Discovery
We needed to figure out what kind of story The Refuge wanted to tell. We also needed to know what platforms we would be distributing on, after all what good is a video without the proper distribution channels.
The Shoot
We shot the event in both cinematic 16:9 as well as 9:16 so that we could take advantage of TikTok and Reels which was starting to become a trend at the time and would give you underpriced attention.
Distribution
After the shoot was done, we didn't just hand it off to another agency, we handed it off to our internal marketing team to run ads against a targeted audience to bring it more customers to the event. We also sprinkled this into their email marketing campaigns.