Market your dispensary by the rules
Cannabis dispensary marketing
Film, photos, a website with your shop, and email, for licensed dispensaries. All of it planned around the ads you’re not allowed to run.
A Happy Grand Opening · Happy Days Dispensary
Google and Meta won’t run your ads
Google and Meta don’t take ads that sell cannabis, and New York limits where a dispensary can advertise and what an ad can show. So most of your marketing has to run on things you own. Here’s what’s closed, who closed it, and what’s still yours to use.
Closed to cannabis
- Closed
Google AdsGoogle’s ad policy doesn’t allow ads for recreational cannabis.
Google Ads policy
- Closed
Facebook and Instagram adsMeta doesn’t allow ads that sell cannabis, on either app.
Meta advertising standards
- Closed
BillboardsNew York doesn’t allow billboards for cannabis at all.
NY Office of Cannabis Management
- Closed
Buses and stationsNo cannabis ads on public transit or on public property.
NY Office of Cannabis Management
Open to you
- Open
Your website and shop
Your menu, online orders and an age check, on a site you own.
Web design - Open
Your email list
Customers who signed up to hear from you, at the counter or online.
Email marketing - Open
Film and photos
Your store and your staff on camera, with nobody shown using the product.
Video production - Open
Search
Showing up when people search isn’t an ad, so the ad bans don’t cover it.
SEO
Your grand opening, on film
We filmed the Happy Days Dispensary grand opening and cut a promo that runs as the header of their website. It leads with the room and the people in it, not the product, which keeps it usable on platforms that won’t take cannabis ads.
Shot on the day
Our crew in the store on opening day.
Planned around the rules
Nobody using the product on camera, and anyone in an ad at least 25.
Cut for your channels
The header of your site, your emails and your own social posts.
A website with your shop in it
We designed and built the Happy Days website around their online shop, so customers browse the menu and order on the dispensary’s own site. Nobody gets in without saying they’re 21.
An age check at the door
Visitors confirm they’re 21 or older before the site opens.
The shop, built in
The menu and online orders live on your site, not someone else’s.
Looked after once it’s live
Updates, backups and fixes from the team that built it.
An email list you own
Email goes straight to customers who asked for it, with no ad platform in the way. We grow the list on your site, at the counter and at your events, design every send, and put New York’s required warnings at the foot.
A reason to sign up
Something worth giving an address for, offered online and in store.
On a schedule
A weekly or monthly email, planned ahead instead of the morning of.
The warnings in place
The state’s required wording at the foot of every send.
Let’s plan your dispensary’s marketing
Tell us about your store and your license, and we’ll plan around the ads you can’t run.
Questions we get
Anything else? Call 631-551-6880.
Can you run Google or Facebook ads for a dispensary?
Not ads that sell cannabis. Google and Meta both prohibit them, and New York adds its own limits on where a dispensary can advertise. We put the work into the channels that are open to you instead: your website and shop, your email list, and film and photos of your store.
Do you follow New York’s cannabis advertising rules?
Yes. We plan and make the work around the state’s rules: who can see an ad, what it can show, and the warnings it has to carry. We flag anything that needs a closer look, and the final compliance sign-off stays with you and your counsel.
Have you worked with dispensaries before?
Yes. For Happy Days Dispensary we filmed the grand opening, designed and built the website around their online shop, and worked on their email marketing and photography.
Can you film inside a dispensary?
Yes. We filmed the Happy Days grand opening in the store. We plan the shoot around the room, the staff and the customers rather than the product, nobody is shown using it, and anyone in an ad is at least 25, as New York requires.
What does cannabis marketing cost?
Most small businesses invest $1,500–$5,000 per month for ongoing work. Individual projects are quoted per engagement, and every engagement starts with a free consultation.
Let’s talk about your dispensary.
Every engagement starts with a free consultation. No obligation.
150 Motor Parkway · Hauppauge, NY 11787 · Since 2017