Community
A NY Jets Fan Experience
The Jet Lounge
The Jet Lounge is a fan community for the NFL’s NY Jets Football Team, created for the fans by the fans. The team at The Jet Lounge came to us as they needed a way to showcase their season opener tailgate experience courtesy of Happy Dad. The goal was to create an exciting piece of content that highlighted both the Happy Dad brand and product placement, along with The Jet Lounge Tailgate Experience.
What did they need?
The Jet Lounge is a Jets fan community built by fans. For the season opener they put on a tailgate with Happy Dad and needed one piece of content that carried both the tailgate and the sponsor, without the sponsorship reading as an advertisement dropped into somebody else's party.
Work performed
What did you do?
We shot the tailgate as it happened and treated the product as part of the scene rather than as an insert cut in afterwards.
The result is a single film both the community and the brand could post as their own.
Show me the result
Video Production
Photography
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